Archive for October, 2006

Turning visitors into buyers

Anyone with a web site that sells something wants to improve their conversion rates. Even the big names in online eTailing like Amazon and Overstock are constantly testing and tweaking their product presentation pages to encourage more visitors to make a purchase.

Whole novels can be (and have been) written on how to do this, I can’t go that far into detail here so I’ll just offer a few tips that I’ve learned over time and have all worked for me in raising conversion rates.

Continue Reading Add comment October 16th, 2006

SEO and Traffic - Things to avoid

Search engines are vital to driving traffic to most web sites. SEO is the art of making your site (and content) more attractive to the search engines’ bots so they will index more of your pages and rank them higher than other’s pages.

Still, there are a few common buzz-words and items that appear on every webmaster forum and can give the newbie an impression that they’re “must do” or “must have’s”… they’re not.

Continue Reading Add comment October 16th, 2006


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