Web Hosting with Stability, Security and Support : BanPro NET

Search Engine Optimization / Marketing Campaigns

Most small business web sites fail to reach their potential for one simple reason; a misconception that the web is similar to a giant shopping mall. That all you need to do is open a store and shoppers (web surfers) will browse in.

This type of "if you build it they will come" thinking has doomed many start-ups and hindered online growth for traditional brick and mortar companies trying to expand their business to the web.

The truth in online marketing is that almost all web surfers only visit sites they're told to visit. Either a friend will tell them to 'check this site out', a well placed advertisement will entice them to 'Click Here', or a Search Engine will assure them that 'this is the place to go for what you want'.

In addition, getting traffic isn't enough. Your site must be getting the right kind of traffic in order to convert visitors into sales and growth. Think about this, wouldn't 100 visitors looking for the products or services you offer be better than 10,000 who aren't?

That's why Search Engine Optimization and targeted online Marketing is so important and has become such a large industry. It's not just about raising your site traffic, it's equally important to raise your site's conversion rates of visitors to buyers as well.

Just like being told to visit a site, consumers must also be told to "make the purchase" once they're on your site. Telling your visitors that you offer a superior service is fine, but telling them why they need your service is better. If you sell products, studies have shown that an order button saying "Add item to cart" is far less effective than a button that simply says "Buy Now!". Many online shoppers are swayed one way or the other just on how you present them with the option.

This is what a BanPro NET SEO/ Marketing Campaign focuses on. Getting your site more targeted traffic through better Search Engine rankings and online marketing -- then helping you to convert more of that traffic from browsers to buyers.

Here is a real-life example of one recent SEO/Marketing Campaign we provided for a client (example, details, stats and graphics used with client's permission and approval).

See the actual Traffic Stats from this campaign - See the actual Revenue Stats from this campaign

The client approached us for assistance in early July, 2005. Her site, an expansion of her successful brick and mortar store, had been online since November of 2004. At the time she approached us the site was averaging 200 visitors daily and just $82 per month in sales. Her conversion rate was a low 0.03%.

The number of visitors wasn't our first concern. 200 daily visitors can equate to acceptable revenues if that traffic is targeted (searching for what you offer) and your site is designed to close the sale. In this case the traffic was good, but the site was actually working against making sales.

How we helped: First, we reviewed her web site copy, defined the trouble spots and offered suggestions for corrections. The client agreed with all of our suggestions and requested we implement them for her. We also began placing several targeted marketing ads in various places online and resubmitted the client's site to all of the major Search Engines. At the end of Stage 1 (week 4) of the campaign; traffic was beginning to increase, revenues were rising and her conversion rate had increased from 0.03% to 0.84%.

Next we tweaked the web site's HTML coding to be more efficient for both visitors and Search Engine spiders. We also developed a Search Engine friendly URL system for the client's shopping cart software and provided keyword optimizations to the site's copy.

At the end of Stage 2 (week 8) site traffic had increased from 200 visitors daily to over 650 and revenue had gone from an average of $82 monthly to $1,469.75. The conversion rate was now at 0.96%.

Stage 3 of the campaign, weeks 9 and 10, were spent reviewing all of the modifications and how well each worked or didn't to improve traffic and sales--giving the client a strategy for her site's future. We also provided the client with detailed reporting on our targeted marketing ads which had been placed during the campaign so that she could decide whether or not to continue them.

In the end, the client was averaging 999 daily visitors (up from the original 200), sales were over $8,000.00 for the month (up from an original average of $82 monthly), and the site's conversion rate was at 1.41% (up from the original 0.03% and above the online retail average of 1.2%). A very successful campaign for both the client and BanPro NET.

See the actual Traffic Stats from this campaign - See the actual Revenue Stats from this campaign

Obviously, we can not guarantee these same results for every client since each service, product line and target market is unique. However, we do guarantee that every client will experience a significant increase in targeted traffic, more relevant keyword priority and positioning among Search Engines -- and with the implementation of our marketing suggestions a higher conversion rate of visitors to buyers.

The Process:

All SEO/Marketing Campaigns are 3 Stages (10 weeks) in length.
We examine and review your site code and copy for search engine and sales optimization.
We perform a detailed analysis of your keyword relevancy and site navigation system.
We begin promoting your site with Search Engines and various targeted sales ads. (ads are purchased with your approvals and the purchase fees are included within the campaign cost)
Suggestions for both Search Engine and sales optimization for your web site code and copy are submitted for your approval.
Approved modifications are made.
Entire campaign is reviewed and analyzed.
A detailed reporting of the campaign results, along with information and suggestions for ongoing marketing are delivered to the client.

The Cost: $225.00 covers the entire campaign and includes the purchasing of targeted marketing ads.